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two london girls with a global audience
With thousands of weekly listeners spanning 160 countries, BFN is one of the world’s most popular infertility podcast.
54% of podcast consumers say they are more likely to consider brands they hear advertised on podcasts (Edison Research)
A third of those making $50,000-$100,000 a year listen to podcasts daily (EX-IQ)
Infertility will affect one in six couples at some point during their lives
about bfn
Our listeners are:
58% 35-44 years old; 42% 25-34 years old
96% women
45% based in the UK, 27% in the US, 10% in Australia, 5% in Canada and 4% in Ireland
Highly engaged:
‘Your podcast is like… a friendly hug in the often lonely and dark world of infertility. It is a safe place for me even on my bad days’
Looking to make sense of a difficult situation:
‘I realise now I am not going crazy and that all of my ups and downs are completely normal’
Returning to the same episodes multiple times:
‘Confession - I’ve listened to the whole thing through 3 times now as sometimes you just need to feel like you’re in the company of friends…’
(Reviews from Apple Podcasts)
Ready to work with us?